Journal

Notes from the studio,
since 1999.

Hands on a trackpad at a black monitor on a plain desk in a bright off-white room, with one fuchsia cable.

JOURNAL · October 31, 2026 · 2 min readFour Questions After the DemoYou have seen the demo. These are the four questions that come next, each answered once.

Hands on the trackpad of a dark laptop at a pale desk, a closed notebook beside it in soft daylight.

BRAND STORY · October 20, 2026 · 2 min readWho Built the DemoThe studio behind the demo has built on the web since 1999. The dates first, then the work.

Three dark laptops in a straight row on a pale desk in a bright room, with one pink cable running across the desk.

BRAND STORY · October 16, 2026 · 2 min readThree Names on One DeskMademoiselle, Modolla and Voya Vacations sit on the same desk as the client work. The same people build all of it, on the same routine.

A hundred dollar bill on a wooden workbench next to an old computer keyboard in soft morning light.

BRAND STORY · October 5, 2026 · 2 min readThe First Website We Sold Cost $100The first website we sold cost $100. The buyer stays anonymous, and the number stays at the top of the story.

A phone with a softly glowing screen and a closed laptop on a wooden desk in afternoon light.

BRAND STORY · September 28, 2026 · 2 min readLawn Care to Video GamesA lawn care app at one end, a video game site at the other. The names in between, and most of it still live.

UX · September 24, 2026 · 5 min readRespecting Attention: Interfaces That Don’t Waste a ClickA practical audit for finding the needless steps, redundant confirmations, decorative motion and notification noise that quietly drain your users’ attention.