All case studies

Fashion E-Commerce · 2025

Mademoiselle

A boutique catalog built like a magazine. Every piece gets a story — and the story is what sells the piece.

See it working The full shop — cart to checkout — lands in the showroom this week

The Edit · No. 04

The edit is everything.

Shop the piece
Mademoiselle

A catalog that reads like an editorial

Not a wall of thumbnails. Each collection opens like a magazine spread, with room to breathe.

Every piece gets its story

The fabric, the cut, the occasion — written down. Shoppers buy what they understand.

From falling in love to checking out

Cart, checkout, confirmation — one clean line, built on Stripe. Finishing in the showroom this week.

How the edit sells

01

Browse the edit

Curated, seasonal, small

02

Fall for the story

The write-up does the selling

03

Buy the piece

Stripe checkout, no detours

The editorial engine

The identity — noir, blush, cream

Noir

#1A1A1A

Rose

#C9A09A

Blush

#F5D5D8

Cream

#FCFAF6

Brand system